WHAT: ERDEM S/S 2013
WHERE: LONDON FASHION WEEK
WHEN; 17th SEPTEMBER, 2PM
As in the words of Head Designer himself, Erdem Moralioglu, this season's collection would be 'risk-taking and 'more out of his usual boundaries'. He certainly proved the fashion crowd right, showcasing a range of ladylike dresses, in shades of what can only be described as 'toxic pastels'.
The outlandishly beautiful collection was inspired by 1950's sci-fi writer and housewife, Zenna Henderson and was quoted as being something of an alien/spaceship type proposition.
Embroidered florals and mid length hemlines were popular in the line, with neon brights bringing the retro dress styles into a more modern proximity.
The Canadian native used intricate detailing on the creations, with miniscule flowers, beaded collars and the occasional baring midriff.
Anna Wintour on the FROW at Erdem S/S 2013
The make-up, applied by M.A.C, was clone-like and robotic, using neutral colours, with a slight neon lip.
The hair, by Charles Worthington, was pulled into a sleek low bun, which was a nice contrast against the loud prints of the dresses.
This collection is easily wearable and oozes feminity, and is perfect for the coming Spring season!
(None of the photos are our own)